Bio-diversity

The proposed Plan of Scientific and PPD n publicize ACT services and facilitate the purchase of these . This plan is necessary because: - The product of ACT is an unknown n high number of potential customers. There is great potential due to the increasing demand tico market. So there is the need to inform the population n this type of alternative tourism and its benefits. - It is a differentiated product, as it not only allows tourists to enjoy the rurality of Costa Rica , but it gives you the opportunity to share and contribute to communities that make significant efforts for conservation n . ACT , beyond offering shelters in rural areas, offers very comprehensive experiences that allow visitors to meet and share a proposal for a different life. - The Plan requires different promotional n all promotional m n (website , brochure , posters, peri dico , n familiarization visits , etc.) to reach the diverse clientele to ensure your purchase. Tourism is sold at trav s ratio ( an intangible product is ) , so it is essential to invest in attractive promotional products. II . GENERAL OBJECTIVE To promote rural tourism products affiliated with ACT to target customers aware that this new product and your purchase is provided for the benefit of the sustainability of ACT and its affiliates. III . SPECIFIC OBJECTIVES FICOS Run activities and products to promote rural tourism with wholesalers and institutions internationally Run activities and products to promote national TRC tour operators Run activities and products to promote TRC institutions , s NGOs , associations, unions , among others. Run activities and products to promote domestic tourists Run TRC activities and products to promote TRC to trav s Internet and as gu tur Statistics . No definition of target clients : International Wholesale : wholesale promoting responsible tourism or sustainable tourism. These wholesalers is interested in involving n tur programs in their communities appliances experiences where they can learn about their culture alive and conservation efforts for n . There are wholesalers specialized in alternative tourism programs that promote community groups filantr peaks and inter s espec fico . He is working on a database with the data from these wholesalers. National Tour operators: tour operators that promote responsible tourism and n is interested in complementing their offer tur guitar with products that allow tourists know a Costa Rica ms aut ntica to trav s rural community tourism . These promote tours of one day , national and regional packages. It currently has a database with information on these tour operators . Institutions, universities, solidarity associations , unions, among others : Being an interested , adem s Desk in ny events TRAINING volunteer programs in hostels and rural tourism activities offered by ACT. Database of these contacts is in process . National Economy : inhabitants of Costa Rica to see the rural tourism as an option to their pockets n accessible and great recreational and educational content. Database with information n professional colleges, associations, unions , and others were riding . Customer Direct online or as gu tur Statistics : tourists who prefer to explore Costa Rica without both intermediary services by contacting tur appliances via electronic mail nico , ova PhoneSet s nica AFTER having visited web pages p , gu tur as Statistics or promotional brochures. . Product Development ACT brand identity and tur appliances packages at regional and national level is developed. Products we can start marketing are defined and qui nes

Costa rica