Project Description
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Project Description
The Association for the sustainable development of the region n n quantum Atl ( ASIREA ) founded in 1987 is dedicated to Promoting sustainable development in the area of the quantum Atl area through advocacy and the forestry n biotrade , que AIMS to help small and medium - sized enterprises businesses carrying out friendly with the environment through a Marketing Office n with the aim of reaching as sustainability and Improve Their income and Their quality of life . Because this is important in the area of incidence of Biotrade (Gu Gu piles and tenth ) is Counted With the Acu mammals of pococ and Gu tenth in the Highlands and on the coast the Tortuguero National Park and refuge from De Barra Colorado wildlife , and in the midst of them the production areas n agr tail -with areas of high contamination of banana and pi n wereon one side , medium and small areas you Often producers who seek to management of Their farms more friendly with the environment through innovative production n , on the other . However , the development of new projects based on local resources are in an s Which innovation requires a change from the product development to place it on the market and sell It With success . This requires a range of knowledge , skills and even new attitudes in the peasant culture ; That n and n . information can take shape from the Organization However , it is not enough that; without resources to invest and make the Necessary changes - c mo compete in the market for this ASIREA raises a strategy Rests on three pillars : training , Strengthening the Competitiveness and marketing of innovative products to the region n through n that Office Marketing Provides services to Organizations Which - with the support of other organizaciones Also - have developed products : such as chocolates, candy or Jack of medicinal products , beauty and tourism , Among Others . She is making n n activities : such as training , product registration and the limits needed to legalize tr each product, designs or labels , and apply a strategy of marketing, Among Others . The success in marketing feedback process , giving financial sustainability and the Ability to move forward with new products from the experience .
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