Bio-diversity

Costa Rica has an extraordinary opportunity for social development, with 97% of SME type businesses. Recognizing this, support for SMEs has become part of the official pol tica from all instances p republics, such as the Economy Ministry, Industry and Commerce, PROCOMER, etc.. However, a large number n of small and medium enterprises claim they face all kinds of barriers: lack of access to technology, training, financial resources, tr excess limits for his efforts, etc.. The small and medium enterprises to compete on a national and international markets, both big business and imports represent increasingly cheap ms products. The result is that only 28 SME exports made in the amount of $ 1.498 and 520 large companies produce an annual income of $ 7.915 product exportation. Added to this situation, the opportunities for a small company, sec n the sector to which it belongs, also n are unequal, I found that most Ndose at as small businesses are concentrated in the field of trade and services, and less the industrial processing sector, a sector of raw materials precisely. Just walk into a supermarket to observe that the majority of retailers are multinational companies and large domestic companies. However, the issue of giving value to the biodiversity of our country s by communities involves precisely provide the opportunity for communities to transform their raw materials, such as medicinal plants, on other products with higher added value, ie - industrializarlas. And this is not enough, there are also n to achieve quality products that can be placed and compete (often against large and established companies) domestically and / or internationally which requires a huge effort to tramitolog, labeling, and then n-marketing and negotiation in a rapidly changing market. ASIREA has worked closely with four organizations to develop this process with a series of products with the support of UNDP and PROMES (and other allies as INBio, UCR, etc.) have been built laboratories, developed formulas f, processed permits, design strategies ado labels and marketing of n. This project is part of this effort, and covers activity up specifically to launch the products of the line of Natural Tortuguero. This activity is one of the most important strategy of marketing of n, since it allows a free advertising position in the minds of consumers the brand. Once positioned the brand and put the products on the market, a massive sale at ms-l logically expected a nuo cont marketing efforts and communication n. GENERAL PURPOSE: To make Tortuguero Natural Products developed by producing ASIREA organizations, are positioned in the domestic market, as economic conditions improve micas affiliates while contributing to environmental n The sensitization.

Costa rica