German Development Cooperation
German Technical Cooperation



The current COVID-19 pandemic is affecting the nutritional status of the rural communities especially among women and children. It also hampers the regular functioning of Anganwadi Centers (AWCs) at village level in providing supplementary nutrition, hot cooked meals to preschool children and nutrition counselling to the community. Department of Women and Child Development (DWCD), Government of Madhya Pradesh is fully committed in spreading important nutrition and hygiene messages through their regular Information, Education and Communication (IEC) approach in order to provide the correct knowledge/information to AWWs and the general public in addressing COVID-19 impact. Currently, DWCD is sharing available material on hygiene promotion and resources provided by the Central Ministry and Development Partners like UNICEF, Water Aid etc. Also, DWCD initiated a tele-caller communication along with feedback mechanism with AWWs to share COVID-19 relevant key messages on nutrition and hygiene as far as possible. In the feedback sessions with AWWs, it is constantly highlighted that there is the urgent need to have clear and specific IEC on breastfeeding challenges during this crisis, appropriate complementary feeding keeping in mind handwashing/hygiene measures and dietary diversity messages to boost immune system to better fight against COVID-19. But there is a lack of such specific messages and guidance within their existing repository. DWCD requested GIZ Food and Nutrition Security, Enhanced Resilience (FaNS) project to support the production of specific and uniform IEC material for general public using different formats like audio spots/jingles, print material with voice over on three selected nutrition topics: breastfeeding challenges, complementary feeding and dietary diversity. The messages must be crisp, emotionally appealing and in an engaging mode of storytelling to ensure sensitization on the importance of these practices for the general public especially during COVID-19. Dissemination of messages using various platforms like radio, social media sites like Facebook, twitter, whats app, Instagram etc. will be done by the department. However, for this dissemination a structured plan of action which can be monitored is required. Furthermore, support is required to design a competition format within IEC plan for AWWs and supervisors to increase their motivation to use provided IEC materials in their daily work. The agency for mentioned requirements should also develop the monitoring plan which will later be included in the DWCD and FaNS project. The activities´ impact in the community shall be documented by capturing some good practices/case studies.

Objectives of the assignment:

  • To develop stories on three mentioned nutrition topics in audio and print formats, adapted for respective target groups i.e. women and children
  • To support in strategic planning of the roll out of an IEC awareness campaign including competition for the AWWs and their supervisors to enhance use of disseminated IEC materials in different formats
  • To document good practices from the field capturing ground realities and providing a monitoring plan to assess the reach of IEC in adopting positive practices on nutrition in addressing COVID-19.

Tasks of the assignment:
In this context, the selected agency is expected to carry out following key tasks as mentioned in the TOR:

Task 1: Developing 6 good stories in storytelling mode and audio format (3-4 minutes each)
Task 2: 12 audio spots/jingles on three selected nutrition topics (4 on each topic) (30-40 sec each)
Task 3: 24 print materials including 12 with voice over for social media
Task 4: Plan for dissemination of audio and print material and competition among
AWW/Supervisor to motivate dissemination of IEC material
Task 5: Detailed monitoring plan
Task 6: Documentation of 5 good practices
Task 7: Brief process documentation

Please refer to the bidding conditions and follow the instructions carefully.

The detailed documentation with regards to this call for proposals includes –

  • The Terms of Reference for the Assignment
  • Assessing eligibility of firms
  • The Technical Evaluation Grid
  • Bidding Conditions
  • The General Terms & Conditions of Contracts

Tender timelines are:

  • : 24th July, 2020
  • : 31st July, 2020
  • : 7th August, 2020
  • : 17th August, 2020

GIZ reserves the right to cancel/modify this tender and /or reject a bid document including subsequently a technical and financial proposal, without assigning any reasons.