German Development Cooperation
German Technical Cooperation Tender Notice
Development of branding strategy for organic products of Mission Organic in Meghalaya and Mizoram

1. Background:

GIZ is implementing Climate Change Adaptation – North Eastern Region of India (CCA-NER) as part of The Indo-German Environment Programme in Rural Areas (IGEP-RA). Realising the importance of organic farming for Climate Change Adaptation, GIZ proposes to support the two States in developing marketing and branding strategy for their respective mission organic.

Objectives of the assignment

The objective is to develop comprehensive branding strategy for most potential organic agriculture products of “mission organic” in the States of Meghalaya and Mizoram. The expected tasks will include consultations with organic producers and other value chain participants, and all stakeholders; study of status of implementation of organic mission in the State of Meghalaya and Mizoram and development of communication strategy for organic branding for various value chain participants of the identified organic products and presentation of institutional analysis and infrastructure gap analysis for organic branding.

The detailed documentation with regards to this call for proposals includes:

  • The Terms of Reference for the Assignment
  • The Technical Evaluation Grid
  • Assessing Eligibility
  • Bidding Conditions
  • The General Terms & Conditions of Contracts


: 25th October, 2018
: 29th October, 2018

:  9th November, 2018, by 17.30hrs


GIZ reserves the right to cancel/modify this tender and / or reject a bid document including subsequently a technical and financial proposal, without assigning any reasons.

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