German Development Cooperation
German Technical Cooperation

Tender Notice

Design and create communication material for PM-KUSUM Scheme

The Promoting Solar Water Pumps (PSWP) component of the ‘Gesellschaft für Internationale Zusammenarbeit GmbH’ (GIZ) Indo-German Energy Programme is a bilateral technical co- operation measure between the Federal Ministry for Economic Co-operation and Development (BMZ), Germany, and the Ministry of New and Renewable Energy (MNRE), Government of India. The Government of India’s has launched Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahaabhiyan (PM KUSUM) scheme in July 2019 which will support the installation of: (i) ; decentralized ground or stilt-mounted, grid-connected solar power plants (~0.5–2.0 MW) by individual or group farmers, cooperatives or panchayats based on expressions of interest issued by distribution companies (discoms) and available sub-station surplus capacity; (ii) stand-alone off-grid solar pumps to replace existing diesel pumps and (iii) “solarizing” existing grid-connected pumps by outfitting them with solar panels, and allowing owners to sell excess electricity back to discoms.

The communication strategy is critical for any scheme to be sent right and clear messages to the audience which will help in making the scheme successful. The broad objective of this assignment is to prepare, develop & execute the outreach and promotion of the PM KUSUM scheme to create awareness within the general public, beneficiaries, discoms, implementation agency and relevant stakeholders in India. Appropriate communication will support in rolling out and scaling up of Solar water Pumps under PM KUSUM rapidly. As part of the PSWP module, GIZ is therefore seeking the services of a specialized firm / agency, for designing and creating communication material to promote PM KUSUM.

The bidding firm will have to submit the proposal in digital format / electronically –

please refer to the bidding conditions and follow the instructions carefully.

The detailed documentation with regards this call for proposals includes:

  • Terms of Reference
  • Grid for Assessing the Eligibility of firms
  • Technical Evaluation Grid
  • Bidding Conditions
  • The General Terms & Conditions of Contracts


: 23rd March, 2020
: 14th April, 2020
: 17th April, 2020

: 30th April, 2020


GIZ reserves the right to cancel/modify this tender and / or reject a bid document including subsequently a technical and financial proposal, without assigning any reasons.